Threads is the platform where communities unite to discuss current interests and upcoming trends. Connect with favorite creators and like-minded individuals to explore shared passions, and share your thoughts, ideas, and creativity.
The fact that "keep your username" is the value prop Instagram is leading with in the App Store gallery implies to brands and influencers that Threads isn't about creating a NEW social graph, but leveraging the one that people have spent years developing.
That's a huge advantage over every other Twitter competitor that's launched recently.
Don't forget: Facebook grew by leveraging people's contacts and spamming them, a technique that is no longer allowed. Thus Meta is leveraging the sunk-cost of their monopolistic network to grow into an adjacent space using an asset no one else can: the Instagram graph.
Whether Threads succeeds or no doesn't matter; what matters is whether it's compelling enough to cause brands and influencers to gradually starve off their Twitter posting long enough to take the bird site down for good.
Do I understand well that threads account be fully connected with my Instagram account or there's going to be a separate Threads profile? Will everyone be able visit my Instagram page?
I would prefer this connection to be blocked to enable myself building new audience without explicity archiving most of my content on Instagram or creating a new account from scratch. It would be great way of getting a headstart without adjusting Instagram profile to match personal goals with my interactions in Threads.
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Personally, I wanted something new, not something like so so, or Instagram-ish for example, hence honestly am sticking to twitter for now!
Not much seems to be known about some of the finer details of Threads (I guess we'll find out Thursday) but it seems like most of them are moot because the biggest win is that Instagram users instantly have people to follow and be followed by.
I remember when Twitter started recommending people to follow when a new account was created and some people become overnight Twitter royalty. Ellen, Obama, Jimmy Fallon, of course but also smaller accounts. I checked against recently and that that list is now populated with Musk, SpaceX, Tesla. By instantly giving users a useful feed of people they already follow, they're bootstrapping the best possible experience. Great product launch.
I'm interested to see how this will work out. I don't have Instagram and I don't really want to 'get it' either but I do want to see what this is like and whether it's social like Facebook or more open like Twitter. I'm also not sure if people will really use it all that much.
Either way, if I was Elon I'd be kind of worried, especially as this has the added bonus of being propped up by Instagram rather than being largely sperate from FB / IG.
Interesting approach to pull usernames/social graphs from Instagram. while I may try Threads, my instagram account is dedicated to my hobby – aviation – and thus not a good starting point for a new social network.
One potential drawback could be the moderation quality, as ensuring appropriate, respectful conversation in such an open platform can be challenging. A stronger mechanism for filtering content or reporting misuse could further improve user experience. Let me know if you think the same.
@chrismessina I wrote a blog about it as I was covering the leaks from the starting of the app. I would love to have your review on my coverage: https://jaskaransaini.com/instag...
Just reading the level of data they need to make this app to been able to work is very concerning. But it’s Facebook 🙃 they don’t know how to do things responsibly.
Can’t wait to see what horrors against humanity they pull this time.
So far, Mastodon has fast and beautiful third party apps, no ads, no algorithm and no influencers. That’s pretty nice actually.
But I guess this is nice is you already are on Instagram. It will make it easy to switch to Fediverse alternatives in the future.
This has huge potential to become the next big thing. Congratulations on the launch! 🚀
I'm on Twitter since 2010, I've been a very passive user until very recently (mostly using it as an RSS feed) and now be more active since a few months. Curious to see if a real competitor can enter the market.
I'm curious to see how this plays out.
I'm a little skeptical that mirroring the Instagram graph is the right move though. Speaking for myself, I follow friends and visual storytellers (broadly defined) on IG but those accounts aren't necessarily the best at short form written word.
But it's very possible that bootstrapping off this graph will pull creators into the platform that already have a large following and that IG presents a more algorithmic feed not entirely driven by who you follow to surface the best stuff.
I'm thrilled to explore the wealth of ideas and creativity within this community. Kudos to the team for providing a space where we can truly express ourselves and discover new perspectives. Can't wait to dive in and be a part of the vibrant discussions!
About Threads on Product Hunt
“Share ideas & trends with text”
Threads launched on Product Hunt on July 4th, 2023 and earned 278 upvotes and 38 comments, placing #7 on the daily leaderboard. Threads is the platform where communities unite to discuss current interests and upcoming trends. Connect with favorite creators and like-minded individuals to explore shared passions, and share your thoughts, ideas, and creativity.
Threads was featured in Instagram (23.1k followers), Twitter (24.3k followers) and Social Network (50.3k followers) on Product Hunt. Together, these topics include over 7.1k products, making this a competitive space to launch in.
Who hunted Threads?
Threads was hunted by Chris Messina. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Threads stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Chris Messina