Threads is the platform where communities unite to discuss current interests and upcoming trends. Connect with favorite creators and like-minded individuals to explore shared passions, and share your thoughts, ideas, and creativity.
The fact that "keep your username" is the value prop Instagram is leading with in the App Store gallery implies to brands and influencers that Threads isn't about creating a NEW social graph, but leveraging the one that people have spent years developing.
That's a huge advantage over every other Twitter competitor that's launched recently.
Don't forget: Facebook grew by leveraging people's contacts and spamming them, a technique that is no longer allowed. Thus Meta is leveraging the sunk-cost of their monopolistic network to grow into an adjacent space using an asset no one else can: the Instagram graph.
Whether Threads succeeds or no doesn't matter; what matters is whether it's compelling enough to cause brands and influencers to gradually starve off their Twitter posting long enough to take the bird site down for good.
About Threads on Product Hunt
“Share ideas & trends with text”
Threads launched on Product Hunt on July 4th, 2023 and earned 278 upvotes and 38 comments, placing #7 on the daily leaderboard. Threads is the platform where communities unite to discuss current interests and upcoming trends. Connect with favorite creators and like-minded individuals to explore shared passions, and share your thoughts, ideas, and creativity.
On the analytics side, Threads competes within Instagram, Twitter and Social Network — topics that collectively have 97.6k followers on Product Hunt. The dashboard above tracks how Threads performed against the three products that launched closest to it on the same day.
Who hunted Threads?
Threads was hunted by Chris Messina. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Chris Messina