The Growth Playbook is a collection of 15 step-by-step strategies from growth marketing experts at Dropbox, Stitch Fix, and LinkedIn. It provides tactical but in-depth guidance on how to build customer segments, target them in ads, monetize in product, and test results.
“15 growth strategies from Dropbox, Stitch Fix, & more”
The Growth Playbook launched on Product Hunt on September 6th, 2018 and earned 279 upvotes and 12 comments, earning #2 Product of the Day. The Growth Playbook is a collection of 15 step-by-step strategies from growth marketing experts at Dropbox, Stitch Fix, and LinkedIn. It provides tactical but in-depth guidance on how to build customer segments, target them in ads, monetize in product, and test results.
The Growth Playbook was featured in Marketing (462.8k followers), Startup Books (23.6k followers), Growth Hacking (149.3k followers) and Books (122.3k followers) on Product Hunt. Together, these topics include over 89.6k products, making this a competitive space to launch in.
Who hunted The Growth Playbook?
The Growth Playbook was hunted by Sharon Pope. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how The Growth Playbook stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Sharon Pope