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The Growth Playbook

15 growth strategies from Dropbox, Stitch Fix, & more

The Growth Playbook is a collection of 15 step-by-step strategies from growth marketing experts at Dropbox, Stitch Fix, and LinkedIn. It provides tactical but in-depth guidance on how to build customer segments, target them in ads, monetize in product, and test results.

About The Growth Playbook on Product Hunt

15 growth strategies from Dropbox, Stitch Fix, & more

The Growth Playbook launched on Product Hunt on September 6th, 2018 and earned 279 upvotes and 12 comments, earning #2 Product of the Day. The Growth Playbook is a collection of 15 step-by-step strategies from growth marketing experts at Dropbox, Stitch Fix, and LinkedIn. It provides tactical but in-depth guidance on how to build customer segments, target them in ads, monetize in product, and test results.

On the analytics side, The Growth Playbook competes within Marketing, Startup Books, Growth Hacking and Books — topics that collectively have 757.9k followers on Product Hunt. The dashboard above tracks how The Growth Playbook performed against the three products that launched closest to it on the same day.

Who hunted The Growth Playbook?

The Growth Playbook was hunted by Sharon Pope. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.

For a complete overview of The Growth Playbook including community comment highlights and product details, visit the product overview.