AI Creative Lab

Turn creator guesswork into data-driven content science

Analytics

Artificial Intelligence

Influencer marketing

Hey Product Hunt! 👋 I'm Ricardo, co-founder of AI Creative Lab. We spent the last year studying what actually makes video content perform — not vanity metrics, but the real science behind why people watch, engage, and buy. Here's the problem we kept seeing: Creators are producing more content than ever, but still can't answer a basic question: "Why did THIS video work and that one didn't?" The analytics tools out there tell you the "what" (views, likes, watch time) but never the "why." So we built something different. AI Creative Lab breaks down every video into 60+ variables — mental triggers, emotional arcs, language patterns, visual elements, audio, thumbnails, and more — then shows you exactly which variables are driving (or killing) your performance. No other tool dissects content at this depth. Our method is rigorous: we studied thousands of creators globally — from mega influencers to ultra-niche experts — and combined that data with creative methodology and data science. Then we use quartile-based sampling across your content history, comparing your top 25% against your bottom 25% to isolate the actual patterns of success unique to YOUR creative style. The result? Your Creative Score. A personalized performance index that tells you exactly where you stand and what to do next — calibrated to your style, your audience, your content DNA. Not generic advice. Your unfair advantage. What you can do today (demo): Upload videos and get a full breakdown across 60+ variables Get your Creative Score — your personalized performance fingerprint See actionable insights on what to change and what to double down on Understand which triggers, language, and visual elements resonate with your audience What's coming next: Script pre-check (validate ideas before you spend hours filming) Brand-ready performance reports for sponsorship pitches Competitive benchmarking against similar creators We're opening early access spots through our waitlist. If you create video content for a living (or work with those who do), we'd love your feedback. Two questions for the PH community: 1. As a creator, what's the ONE metric or insight you wish you had about your content? 2. If you could see a breakdown of 60+ variables behind your best video, what would you look for first? Let's talk in the comments!