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AI Creative Lab
Turn creator guesswork into data-driven content science
What makes a video work? We're studying thousands of creators globally and building a platform that breaks down every video into 60+ variables — mental triggers, emotional arcs, language, visuals, and retention. AI Creative Lab combines data science and creative methodology to decode what actually performs, then distills it into your Creative Score: a personalized index of what works for you. Not generic advice. Your data. Your patterns. Your unfair advantage.
Hey Product Hunt! 👋
I'm Ricardo, co-founder of AI Creative Lab. We spent the last year studying what actually makes video content perform — not vanity metrics, but the real science behind why people watch, engage, and buy.
Here's the problem we kept seeing:
Creators are producing more content than ever, but still can't answer a basic question: "Why did THIS video work and that one didn't?" The analytics tools out there tell you the "what" (views, likes, watch time) but never the "why."
So we built something different.
AI Creative Lab breaks down every video into 60+ variables — mental triggers, emotional arcs, language patterns, visual elements, audio, thumbnails, and more — then shows you exactly which variables are driving (or killing) your performance. No other tool dissects content at this depth.
Our method is rigorous: we studied thousands of creators globally — from mega influencers to ultra-niche experts — and combined that data with creative methodology and data science. Then we use quartile-based sampling across your content history, comparing your top 25% against your bottom 25% to isolate the actual patterns of success unique to YOUR creative style.
The result? Your Creative Score. A personalized performance index that tells you exactly where you stand and what to do next — calibrated to your style, your audience, your content DNA. Not generic advice. Your unfair advantage.
What you can do today (demo):
Upload videos and get a full breakdown across 60+ variables
Get your Creative Score — your personalized performance fingerprint
See actionable insights on what to change and what to double down on
Understand which triggers, language, and visual elements resonate with your audience
What's coming next:
Script pre-check (validate ideas before you spend hours filming)
Brand-ready performance reports for sponsorship pitches
Competitive benchmarking against similar creators
We're opening early access spots through our waitlist. If you create video content for a living (or work with those who do), we'd love your feedback.
Two questions for the PH community:
1. As a creator, what's the ONE metric or insight you wish you had about your content?
2. If you could see a breakdown of 60+ variables behind your best video, what would you look for first?
Let's talk in the comments!
About AI Creative Lab on Product Hunt
“Turn creator guesswork into data-driven content science”
AI Creative Lab was submitted on Product Hunt and earned 2 upvotes and 1 comments, placing #182 on the daily leaderboard. What makes a video work? We're studying thousands of creators globally and building a platform that breaks down every video into 60+ variables — mental triggers, emotional arcs, language, visuals, and retention. AI Creative Lab combines data science and creative methodology to decode what actually performs, then distills it into your Creative Score: a personalized index of what works for you. Not generic advice. Your data. Your patterns. Your unfair advantage.
On the analytics side, AI Creative Lab competes within Analytics, Artificial Intelligence and Influencer marketing — topics that collectively have 639.6k followers on Product Hunt. The dashboard above tracks how AI Creative Lab performed against the three products that launched closest to it on the same day.
Who hunted AI Creative Lab?
AI Creative Lab was hunted by Ricardo Valente. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of AI Creative Lab including community comment highlights and product details, visit the product overview.
Ricardo Valente