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Reply in DM
Auto-DM everyone who comments on your posts. For free.
Reply in DM turns your post comments into conversations. Someone comments "LINK" → they instantly get a DM with your link, code, or PDF. Set it up in 2 minutes: connect Instagram or Facebook, pick a post, write your rule. What's different: it's genuinely free — unlimited DMs, unlimited contacts, no audience caps. Most tools cap your contacts and charge more as you grow. We don't. One flat $9/mo Pro plan just removes our small branding line.
Hey all 👋
I built Reply in DM after watching creators and small shops do the same thing by hand every single day: someone comments "price?" or "link please," and they manually DM each person. It works -> comment-to-DM is one of the highest-converting things you can do on Instagram, but it doesn't scale past a few comments, and everyone gave up by comment 20.
The existing tools solved the automation but created a new problem: pricing that scales with your audience. The moment your account grows, the moment automation actually matters, the bill balloons, and half the features sit behind contact limits. It felt backwards.
So the rule I set for Reply in DM was simple: the free plan has to be actually usable forever. Unlimited DMs, unlimited contacts, unlimited rules. The only thing you pay for ($9 flat) is removing a small "sent via" line. That's it. No per-contact math, no upgrade wall the day you get popular.
Along the way it grew past simple replies, keyword triggers, catch-all rules, retroactive DMs to people who already commented, subscriber lists, broadcasts, and most recently story auto-replies and publishing a post + story together under one rule.
It's handling thousands of comments a week for the people using it now, and I'd genuinely love your feedback, especially on what would make you switch from whatever you use today. I'll be here all day answering everything. 🙏
Oskar
About Reply in DM on Product Hunt
“Auto-DM everyone who comments on your posts. For free.”
Reply in DM was submitted on Product Hunt and earned 5 upvotes and 5 comments, placing #151 on the daily leaderboard. Reply in DM turns your post comments into conversations. Someone comments "LINK" → they instantly get a DM with your link, code, or PDF. Set it up in 2 minutes: connect Instagram or Facebook, pick a post, write your rule. What's different: it's genuinely free — unlimited DMs, unlimited contacts, no audience caps. Most tools cap your contacts and charge more as you grow. We don't. One flat $9/mo Pro plan just removes our small branding line.
On the analytics side, Reply in DM competes within Social Media, Marketing and SaaS — topics that collectively have 598.3k followers on Product Hunt. The dashboard above tracks how Reply in DM performed against the three products that launched closest to it on the same day.
Who hunted Reply in DM?
Reply in DM was hunted by Oskar Wahlbäck. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Reply in DM including community comment highlights and product details, visit the product overview.
Oskar Wahlbäck