Wisry

Clone the ads already winning in your market, at scale

Marketing

Artificial Intelligence

E-Commerce

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"I’ve wasted actual budget on waiting for an entire week to receive a creative brief and watched the ad fail within two days. If this helps me reduce the loop into hours, I will do my entire workflow around it."

I must admit that I was somewhat apprehensive to start reading the thread once I saw the word “clone”. However, the explanation provided by Ruta helped me understand everything.

How does Wisry deal with seasonal goods? Is there an option for the agent to choose from competitor's ads based on season changes?

We advertise for a little DTC brand and the "start with research" approach really works for me since most of our ad creative is poor because we never do that at all.

This is an app I've been watching very closely since I have tried four separate apps for creating "AI ads" this year and I canceled them all within one month of using each since the excitement wore off. It looks like the key factor in this case is being able to start with an existing ad rather than with a blank canvas. It'll depend on how good their ROAS optimisation is in practice.

I appreciate that you're seeking the failures rather than just votes of approval. Honest feedback from me: in fashion, there's more going on to make the ad successful than the hook structure, which is why the "skeleton" of the hook may not translate as well in visually-focused niches as it would in gadget ads.

I have a one-man online business and my problem has never been financial; it has always been creativity. I cannot afford a marketing company and I am not a video editor. This would be the exact solution I have been looking for if it really does take me from seeing a competitor’s good ad to having mine running.

Interested to know how it deals with those niches wherein all competitors are showing nearly identical ads. Is there any mechanism for this by the tool?

I run ads for a small skincare brand and the biggest cost isn't ideas, it's waiting on a video editor for a week. If this cuts that to hours, I'm interested.

How does Wisry deal with advertisements that depend greatly on the likeness of an individual? While regeneration of footage and avatars looks promising on paper, likeness is much harder to deal with than music and copy.

I work on ads for three smaller direct-to-consumer brands, and the issue that gets me going is that which Sansa brought up the possibility of everybody having identical-looking creatives. While @ruta_jaskunaite solution of citing sources definitely goes a long way, I would need to see the platform actually warning me of saturated formats in my industry.

The "clone" debate in the comments is fair but @ruta_jaskunaite answer about formats not being IP won me over.

I've wasted real money waiting for creators to create hits that have never happened. It seems like an automatic research-to-release, with references, is the only sincere effort to address the problem, rather than just making the process go faster.

Also, the Pinterest and YouTube growth strategy is one that I agree with as well. I would start off with YouTube, since that is where my clients' money is spent the most.

How much does "cloning" actually modify versus copying, in order for it to retain its originality without copyright infringement issues?
BTW, Congratulations @ruta_jaskunaite @kasrav & team @Wisry 🚀✌️

The idea of starting with ads already proving themselves in your market makes way more sense than creating everything from scratch.

Congratulations on the launch @ruta_jaskunaite But how does Wisry avoid recreating something close enough to trigger a copyright or trademark flag from Meta or Google, especially on video ads with recognizable footage or music?

I am not trying to sound too cynical, but is "cloning" here just, well, unashamingly stealing other people's work? It makes sense to research your competitors and see what works and what doesn't – that's part of marketing. But framing it as "cloning" is a bit on the nose, don't you think?

Does the system adjust the creative when the original winning ad targets a very different customer segment?