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Tenth
Paper loyalty cards, in the wallet app they already have
The chains have an app. You have a jar of stamps. Tenth puts your shop's loyalty card into Apple Wallet and Google Wallet. Customers scan the code on your counter and the card is on their phone - no app, no sign-up, no email. Staff stamp it from any phone or tablet. You get the part paper never had: who came back, who went quiet, and how many free coffees you owe. Free to your first 30 customers, then £29/month.
I built Tenth because independent shops are still running loyalty on
cardboard, and cardboard tells you nothing. A shop can hand out five
hundred cards and have no idea whether anyone came back.
The obvious answer is an app, and it's the wrong one. Nobody downloads
an app for one coffee shop. So Tenth uses the wallet app already on
every phone: the customer scans a code on the counter and the card is
just there, no app, no email, no account. Staff stamp it from whatever
device is by the till.
Two decisions I'd defend: there's no customer app and no merchant app,
because a wallet pass and a web page cover the whole job. And the head
start is configurable - a 10-stamp card with 2 already filled gets
finished far more often than an 8-stamp card starting empty, which is
a real and well-replicated effect rather than a growth hack.
One honest limitation: the card can surface on a customer's lock screen
when they walk near the shop, but their phone decides whether to show
it. It's a bonus, not something to build a business on.
It's live and free to your first 30 customers. I'd genuinely like to
hear from anyone who has run a paper scheme - especially what you
wanted to know and couldn't.
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About Tenth on Product Hunt
“Paper loyalty cards, in the wallet app they already have”
Tenth was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #28 on the daily leaderboard. The chains have an app. You have a jar of stamps. Tenth puts your shop's loyalty card into Apple Wallet and Google Wallet. Customers scan the code on your counter and the card is on their phone - no app, no sign-up, no email. Staff stamp it from any phone or tablet. You get the part paper never had: who came back, who went quiet, and how many free coffees you owe. Free to your first 30 customers, then £29/month.
Tenth was featured in Marketing (467.7k followers) and SaaS (43.9k followers) on Product Hunt. Together, these topics include over 134.9k products, making this a competitive space to launch in.
Who hunted Tenth?
Tenth was hunted by Black Flame Digital. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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