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Scruta

Run a creator before you pay them

Marketing
Developer Tools
Artificial Intelligence
Visit WebsiteSee on Product Hunt

Hunted byDOCLDOCL

Scruta is creator vetting for founders who can't afford to guess. Paste any TikTok, Instagram, or YouTube handle and get an instant AI verdict (pay, free-seed, or avoid), real engagement metrics, and a fair rate. Free to start.

Top comment

Hey Product Hunt 👋 I built Scruta because I was doing creator outreach for my own app on a $0 budget, and I had no idea which influencers were actually worth paying. Follower counts lie, engagement can be faked, and one bad paid post can wipe out a tiny marketing budget. So I made Scruta. You paste any TikTok, Instagram, or YouTube handle and it pulls live metrics, then gives you a plain-language verdict: pay, free-seed first, or avoid, with the reasoning and a fair rate estimate. No dashboards to decode, just a decision. It also saves creators to a tracker, writes personalized outreach DMs and emails, and compares two creators head-to-head so you know who to reach out to first. It's free to start (5 vets a day), built solo, for other indie founders doing their own outreach. I'd love your honest feedback on what would make it genuinely useful. What's the worst creator spend you've ever made? 👇

Comment highlights

Been waiting for something like this. One thing that would make it way more useful is showing a side-by-side comparison of two creators so I can quickly decide between them without opening multiple tabs.

Pasted a few handles I was actually considering for a collab and the engagement breakdown was way more useful than the usual follower count. Fair rate estimate alone saved me a back-and-forth.

Ran my own handle through Scruta and the verdict actually matched what I already suspected but couldn't prove with the usual vanity numbers. The fake follower flag was spot on.

About Scruta on Product Hunt

Run a creator before you pay them

Scruta was submitted on Product Hunt and earned 0 upvotes and 4 comments, earning #1 Product of the Day. Scruta is creator vetting for founders who can't afford to guess. Paste any TikTok, Instagram, or YouTube handle and get an instant AI verdict (pay, free-seed, or avoid), real engagement metrics, and a fair rate. Free to start.

Scruta was featured in Marketing (466k followers), Developer Tools (515.9k followers) and Artificial Intelligence (473.7k followers) on Product Hunt. Together, these topics include over 260k products, making this a competitive space to launch in.

Who hunted Scruta?

Scruta was hunted by DOCL. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.

Want to see how Scruta stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.