Record your screen and instantly turn raw footage into polished, presentation-ready videos with smart zoom effects, smooth motion blur, webcam overlay, background music, and a built-in editor. No complex editing tools. No subscriptions. Just clean, high-quality demos in minutes. Export in up to 4K and share videos that actually feel professional whether you're showcasing a product, onboarding users, or recording tutorials. One-time purchase. No subscription. Just ScreenCharm.
My name is Sergei, a solo founder. Before launching Screen Charm, I wanted to create a high-quality product demo for one of my previous projects, but the available tools were either too expensive or didn’t deliver the quality I needed.
That’s why I started building Screen Charm — a screen recording app for macOS focused on creating beautiful product demos.
What started as a small side project turned into something I worked on for over a year, alongside my full-time job as a software engineer. Progress was slow at times, but I kept refining it whenever I could.
Although Screen Charm was originally launched more than a year ago, I only recently found the time as a solo founder to properly bring it to Product Hunt.
the built-in editor alongside the smart effects is the interesting product decision. most screen recording tools either do automated polish with minimal editing or full manual editing. combining both means you're competing with Loom on the automated end and with Descript or Camtasia on the manual end simultaneously. curious what the editing depth actually looks like and whether it's primarily for trimming and cleanup or whether it handles more complex edits like cutting sections mid-demo
The line about existing tools being too expensive or not good enough hit home. I went through the same thing recording demos last year and ended up duct-taping three apps together.
Two things I'm curious about. First, the gap you mentioned: it shipped a year ago but you're only now on PH. I'd love to hear what changed your mind about launching here. Second, for "beautiful demos," which detail did you sweat the most? Cursor smoothing, auto-zoom, the backgrounds? That's usually where a demo stops looking like a plain screen grab.
I like this product. I would like to request some features: automatically detect and blur confidential or sensitive content within videos, provide options to either remove the background entirely or apply a blur effect during camera recording, enable precise cropping of recorded video during the editing process. Alongside the lifetime license I have purchased, I would like to add a feature that allows me to deactivate the license on a specific device. This would enable me to later activate it on another device if the maximum limit of three devices is exceeded.
The auto-zoom on cursor activity is the feature I'd actually use. Manually keyframing zooms is the worst part of cutting app demo videos for me. Can you tweak the zoom targets after it auto-detects, or is it fully automatic?
Smart zoom + motion blur + webcam overlay baked in is exactly the polish I usually skip because the editing tax is too high. As an indie dev cutting demo clips, the one-time, no-subscription model is a real selling point. Does the background music come from a built-in library, or can I drop in my own track?
Sergei, the gap you identified is so real most screen recording tools give you raw footage and then expect you to know what to do with it. The smart zoom + webcam overlay combination is a clever way to make demos feel more human without needing a full editing workflow. Are you planning to add any AI-generated voiceover or caption features, or keeping it focused on visual polish?
Really like that this focuses on making recordings presentable without opening a full video editor. Perfect for quick demos where the details still need to look clean.
Is this not screen studio? I already paid for that. Congrats on launch!
Oh, is there a MacBook version? Some of these tools only work on Windows, and I'm fully invested in the Apple ecosystem!
No-subscription is the part I keep saying loudly. Recording tools are like fonts: I might use one weekly and the monthly bill makes no sense. One payment + the smart zoom on click looks like the right baseline feature for builder demos. Following.
This looks useful. Does it auto-detect when to zoom based on cursor activity?
Wow, Serge! It looks awesome. Needing to create demo videos so feel I can take the most of it. How about the pricing?
Amazing product🔥, especially the vertical layouts are very cool, most screen recorders don't have that
Must have for builders & marketers! thanks for this great tool Sergei 🙌
Convenient tool, easy to work with, love all the zoom and background effects, paddings. One-time payment is rare these days, so extra great. Thanks for your work and have a good launch :)
Love the app and the fact that you can use it all you like (no recurring sub), truly a rare commodity these days.
About Screen Charm on Product Hunt
“Give your screen recordings more charm”
Screen Charm launched on Product Hunt on June 10th, 2026 and earned 313 upvotes and 38 comments, placing #4 on the daily leaderboard. Record your screen and instantly turn raw footage into polished, presentation-ready videos with smart zoom effects, smooth motion blur, webcam overlay, background music, and a built-in editor. No complex editing tools. No subscriptions. Just clean, high-quality demos in minutes. Export in up to 4K and share videos that actually feel professional whether you're showcasing a product, onboarding users, or recording tutorials. One-time purchase. No subscription. Just ScreenCharm.
Screen Charm was featured in Mac (103.5k followers), Productivity (653.8k followers) and Video (1.9k followers) on Product Hunt. Together, these topics include over 152.4k products, making this a competitive space to launch in.
Who hunted Screen Charm?
Screen Charm was hunted by Sergei Nazarov. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Screen Charm stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Sergei Nazarov
Hello Hunters 👋
My name is Sergei, a solo founder. Before launching Screen Charm, I wanted to create a high-quality product demo for one of my previous projects, but the available tools were either too expensive or didn’t deliver the quality I needed.
That’s why I started building Screen Charm — a screen recording app for macOS focused on creating beautiful product demos.
What started as a small side project turned into something I worked on for over a year, alongside my full-time job as a software engineer. Progress was slow at times, but I kept refining it whenever I could.
Although Screen Charm was originally launched more than a year ago, I only recently found the time as a solo founder to properly bring it to Product Hunt.
I’d really appreciate your feedback and support 🙌