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Morsel

Strava for cooking

Cooking
Social Networking
Alpha

Hunted byJacob BlandJacob Bland

Morsel is the social networking app for cooking. Follow your friends, see what they are making, get inspired!

Top comment

Hey folks, thanks so much for checking this out. Jack and I made Morsel over this past holiday season while we were with our families cooking meals. I was using Letterboxd to find a movie for my family to watch, and I thought that we should have a similar app to see what recipes my friends were making. It's just been some close friends using it for a while as we worked on our main business, but we decided to post it out to the world today. We'd love for you to try it out and we'd welcome any feedback for what you'd like to see in an app like this. Our hope is that this app might inspire all of us to cook more!

Comment highlights

Nice and Congratulations on launch!

What's your idea on integrating AI features for calorie tracking, custom diet plan etc?

been looking for something like this actually. I take pics of everything I cook but never do anything with them. Can you add ingredients or a quick recipe to posts or is it photos only for now?

This looks like a fun app for families or a friend-group. A potential future feature could be to have weekly/monthly challenge to use different ingredients or to try different cooking styles. Everyone likes a little competition!

I cook almost every day but never share it. Something casual and social just for food could actually get me posting.

can you add voting so me and my friends can compete to be the best chef? morsel is awesome, loving it!

I forgot to say, follow me on morsel! https://morselapp.fun/app/cob

The Letterboxd comparison immediately makes this make sense. Does the feed show the recipe itself or just that a friend made something? Curious whether it's more of a "what are people cooking" discovery layer or closer to a shared cookbook. Nice job !

I love the sense of community kitchen cooking, I can see what my friends are making with some of the same ingredients I have. Sometimes I love to show off some of the most inventive meals i make while working in the kitchen. There's only so much you can do with grilled chicken breast but when you combine it with some wild combinations you end up with some amazing dishes, that I can save and share with members of my own cooking community. Great flex for those secrect recipes that everyone asks about.

Hello, looks nice, is there any gamification model to encourage people to share on regular basis?

very cool! I appreciate that you included a leaderboard mechanic!

I hate recipes primarily because of the insatiable ad slop, so whenever someone sends me a recipe that we like, we hand-write it down. maybe having a directory within the app of the heavy hitters that people like and a recipe would be cool. I do think the single best source of good recipes is people you know directly.

really like the "strava for cooking" framing. curious how you handle the motivation side — do people actually keep logging meals after the first week or does it drop off? with running apps the streaks and stats are what keep people coming back, wondering if you've found something similar works for cooking.

How are you encouraging people to keep sharing regularly, rather than it becoming something they use once and forget?

Congrats on the launch! When you post a meal, does it break down the recipe into ingredients / nutrition / steps to create? would be cool to explore other peoples meals and know how to actually create them & learn new things.

loved the idea, is it limited to my network or i can explore other people near me or something else. as i recently started cooking so i love the idea :)

I always struggle to figure out why to cook and either end up delivering or standing in the middle of whole foods wandering around until something inspires me. I’ve been a huge fan of morsel since the beginning- seeing what people are cooking has helped inspire many of my dinners every week

About Morsel on Product Hunt

Strava for cooking

Morsel launched on Product Hunt on April 9th, 2026 and earned 244 upvotes and 40 comments, placing #8 on the daily leaderboard. Morsel is the social networking app for cooking. Follow your friends, see what they are making, get inspired!

Morsel was featured in Cooking (9k followers), Social Networking (1.7k followers) and Alpha (11 followers) on Product Hunt. Together, these topics include over 4k products, making this a competitive space to launch in.

Who hunted Morsel?

Morsel was hunted by Jacob Bland. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.

Want to see how Morsel stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.