Goodbye to analyzing ad creatives using spreadsheets or analytics tools that charge you more for scaling your ad spend. Lens transforms your performance data through a creative lens. Built for performance marketers, creative strategists and agencies.
👋 Hey Product Hunt — I’m Zach, the Founder of Foreplay.
Over the last few years, we've helped over 200,000 marketers organize creative inspiration and competitor research. But there’s always been one painful gap in the workflow: actually understanding what’s working.
Bootstrapped for over 3 years, choosing when to build analytics was tricky - I didn't want to check a box on a feature grid and distain me-too product building. We waited until we could ship the fastest and most delightful creative analytics platform without shifting too much focus from our research products users love.
Most analytics tools are bloated, slow, and charge you more as you scale.
So we built Lens — creative analytics that’s fast, visual, and made for the people who actually use the data: creative strategists, media buyers, and brand owners, but simple enough for anyone to understand.
It connects with your ad accounts to help you:
✅ Quickly whats working, and why. Beyond the ad identify winning concepts and strategies.
✅ Benchmark performance against 20,000+ advertisers
✅ Track standard creative metrics and Foreplay's calculated scores
✅ Set targets and track creative testing.
💡 Lens is now live, and it’s integrated into Foreplay’s "Workflow" and "Agency" plans.
➡️ If you’re already a Foreplay customer: you’ll find a lifetime discount waiting in your dashboard.
🧪 If you’re new: try Lens with an unrestricted free trial.
We’d love your feedback! Ask us anything bellow 👇
Lens is a breath of fresh air for performance marketers and creative strategists! Ditching spreadsheets and costly tools to analyze ad creatives with a creative, data-driven perspective sounds like the upgrade we all need.
About Lens by Foreplay.co on Product Hunt
“AI-powered creative analytics for marketers & creative teams”
Lens by Foreplay.co launched on Product Hunt on May 28th, 2025 and earned 126 upvotes and 13 comments, placing #20 on the daily leaderboard. Goodbye to analyzing ad creatives using spreadsheets or analytics tools that charge you more for scaling your ad spend. Lens transforms your performance data through a creative lens. Built for performance marketers, creative strategists and agencies.
Lens by Foreplay.co was featured in Analytics (171.9k followers), Marketing (463.8k followers) and Advertising (29.7k followers) on Product Hunt. Together, these topics include over 91.2k products, making this a competitive space to launch in.
Who hunted Lens by Foreplay.co?
Lens by Foreplay.co was hunted by Zach Murray. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Lens by Foreplay.co stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Zach Murray