Lead Sparker

Turn any brand URL into a ready-to-send insight deck

Productivity

Marketing

Artificial Intelligence

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tried pasting a couple of URLs into it and it kept resetting to a rotating example domain instead of taking my input, so I couldn't actually see a deck come out the other end, might just be a launch-day traffic thing. the pitch itself is sharp though, "the pitch that works is never a generic deck" is exactly the problem with cold outreach. genuinely curious how deep the untagged-mentions detection goes, is it just brand name variants and misspellings, or does it also catch people talking about the product without naming the brand at all, like describing what it does instead of what it's called?

Thibaut here, CTO of Oriane 👋

Julien covered the workflow, so let me take the part that makes that Liquid Death slide possible.

Finding brand mentions is easy when someone types the name. The whole industry does that already. What's hard is the video where a can sits on the counter for four seconds and nobody says or writes anything. No tag, no hashtag, no caption. To every social listening tool on the market, that video doesn't exist. And those are often the most valuable ones, because nobody paid for them.

Catching those means recognizing the product on screen, across lighting, angles, partial occlusion, and doing it at a volume where finding five instances is statistically meaningful rather than luck. That's the part we've spent the most engineering time on, and it's why earned reach numbers from Oriane usually come back higher than what a brand thinks it has.

Julien is right that the app is thin. The deck generation, the brand colors, the PDF export, that's all UI. Every number on those slides is one API call. If you want to build on it, the untagged detection is exposed directly.