Product launch videos used to take weeks. Hera Launch makes them in seconds, from a single prompt. This works because Hera is opinionated. It works like a motion design studio and decides pacing, typography, motion curves, and easing for you. We built it for product teams that want to launch fast and often: 10 minutes from idea to finished video, on a monthly subscription.
Hey PH 👋 Peter here, one of the co-founders of Hera.
We started Hera because making a good launch video is unreasonably hard. Hiring a motion design studio costs thousands and takes weeks. Doing it yourself in After Effects takes weeks of learning. Most AI video tools sit in between: technically capable, but the output looks like AI made it, because they have no taste of their own. The user has to bring the taste through the prompt, and that's a lot to ask.
So we made a different bet with Hera Launch, our new extension of Hera: the AI should have the taste, not the user. We baked in opinions about pacing, typography, motion curves, and easing, the way a good motion design studio would. The user describes what they want to show. Hera handles how it looks.
The surprising part is what this unlocks. Once a launch video takes 10 minutes instead of 2 weeks, you stop saving them for the big quarterly moments. You start making one for every feature, every release, every announcement.
We built this for product teams that ship fast and want to launch often. If that's you, try it at [launch.hera.video](http://launch.hera.video). And if you're launching something soon and want a hand getting your first video right, DM me. Happy to give you free access and walk you through it personally.
Would love your feedback.
This is the sleekest animation tool we have ever used. Way better than the replit slop
Hera sounds a bit funny as read by a Ukrainian..:) Congrats on the launch!
Congratulations @peter_tribelhorn I tried it on phone and went with the default prompt from my website, it did a good job with a good starter video that I can play around with for a little bit and end up with some great results. I felt loading took too much for the website fetch, I think even more than the actual video creation. Again, a great product and definitely solves a pain. Good luck with your launch.
200K animations in 2 weeks is wild. What's the #1 use case you're seeing, social content, product demos, or something you didn't expect?
The director/designer/animator agents thing is interesting, didn't expect that approach.
Hey Hera team! Congratulations and good luck with the launch. I tested your app a bit, can't say I got WOW effect at the first touch, maybe I need to experiment more with some real tasks. But definitely love the clear path to the first result and the UI
Screen studio videos all look the same now ngl. ready for something with more range
The "taste baked into the AI, not the user" call is the right one — most prompt-driven creative tools fail because they outsource judgment to people who don't have it (yet). Adjacent use case: I host the ModeLoop Podcast on financial modeling (https://open.spotify.com/show/0m...), and announcement videos for episode drops are exactly the recurring "ship fast, look good" need that's underserved. Quick question — does Hera handle audio-first content well (waveforms, episode covers, podcast clip animations), or is the current opinion-set tuned mostly to product-launch motion? Would buy day-one if so.
I’ve seen a lot of startups struggling with demo videos so definitely much needed tool! How does this compare to screen studio for product demos?
I’ve tried learning After Effects three separate times and I still can't get my easing right. 😂 The fact that you’ve handled the how it looks part so I can just focus on what it shows is the exact tool I need. Does it allow for custom brand font uploads, or are we limited to the baked-in presets? @peter_tribelhorn
Big congrats! Do the videos come in different aspect ratios for social, or is it mainly 16:9 for now?
About Hera Launch on Product Hunt
“Create studio-quality launch videos with AI”
Hera Launch launched on Product Hunt on April 30th, 2026 and earned 224 upvotes and 36 comments, placing #4 on the daily leaderboard. Product launch videos used to take weeks. Hera Launch makes them in seconds, from a single prompt. This works because Hera is opinionated. It works like a motion design studio and decides pacing, typography, motion curves, and easing for you. We built it for product teams that want to launch fast and often: 10 minutes from idea to finished video, on a monthly subscription.
Hera Launch was featured in Design Tools (259.8k followers) and Artificial Intelligence (467.2k followers) on Product Hunt. Together, these topics include over 125.7k products, making this a competitive space to launch in.
Who hunted Hera Launch?
Hera Launch was hunted by Garry Tan. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Hera Launch stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Garry Tan