Balzac automates your entire SEO content pipeline. Connect your site, and it handles keyword research, writes 2,000+ word articles, adds internal links and images, and publishes to your CMS. Every week. On autopilot. Built for the agentic era: CLI, MCP server, and REST API. Claude Code, Cursor, or any AI agent can use Balzac natively. Also optimized for GEO - your content gets cited by ChatGPT, Perplexity, and Google AI Overviews. Free to start. From $79/mo.
Hey Product Hunt! I'm Vincenzo, founder of Balzac.
I built Balzac because I was tired of the same bottleneck every startup hits: you know SEO matters, but writing consistent, quality content takes too much time, money, or both.
I tried hiring writers, using AI tools, outsourcing to agencies. Nothing stuck. Writers are expensive and slow. AI tools still need you to prompt, edit, and publish manually. Agencies charge a fortune and deliver generic content.
So I built what I actually wanted: an AI agent that handles the entire pipeline. You connect your site, and Balzac does the rest. Keyword research, writing, internal linking, images, publishing. Every week. On autopilot.
The twist? Balzac is built for the agentic era. Its primary interface is a CLI and MCP server, not a web app. Claude Code, Cursor, or any MCP-compatible agent can use Balzac natively. You can literally tell your AI agent "write an SEO article about X and publish it" and it just works.
One of our early users, Javry, saw a 130% increase in organic traffic from Google without adding any work for their team.
To celebrate this launch, we're offering 50% off for 6 months to all Hunters. Just use the code PRODUCTHUNT50 at checkout.
Would love your feedback. What features would make this even more useful for you?
Great ! Will give it a try for a Shopify store I'm currently improving using Claude.
Really promising so far!
I gave it a try out of curiosity to see what it would generate for a few of my side projects (e-commerce)
I was genuinely impressed by how strong the SEO suggestions were, especially for such a new launch.
If the free tier is this good, I can only imagine what the premium subscription offers. Looking forward to seeing what your team comes up with as far as updates/development once the post-launch rush settles.
Wishing you and your team lots of continued success 🥰✨
Really interesting product! we've been looking for sth like this for our SEO qq - how customizable is the article structure? Like can you define your own H2/H3 outlines, or does it fully decide the structure on its own?
Very lean interface, easy to handle & use. The analysis for the content suggestion is accurate. The pipeline of content writing is good and the writing quality too (very varied : table, list, paragraphs, etc)
I had troubles with the GSC connection and i hope to get soon the shopify connector :) It would also be great to avoid the american style of writing (capitalization, hyphens, etc)
Good luck !
This looks great! Smart move making it CLI first 💡 Congrats on the lauch!
About Balzac on Product Hunt
“The AI SEO writer your agents can hire”
Balzac was submitted on Product Hunt and earned 30 upvotes and 10 comments, placing #41 on the daily leaderboard. Balzac automates your entire SEO content pipeline. Connect your site, and it handles keyword research, writes 2,000+ word articles, adds internal links and images, and publishes to your CMS. Every week. On autopilot. Built for the agentic era: CLI, MCP server, and REST API. Claude Code, Cursor, or any AI agent can use Balzac natively. Also optimized for GEO - your content gets cited by ChatGPT, Perplexity, and Google AI Overviews. Free to start. From $79/mo.
Balzac was featured in Marketing (462.7k followers), SEO (37.5k followers), Artificial Intelligence (466.2k followers) and GitHub (41.2k followers) on Product Hunt. Together, these topics include over 183.5k products, making this a competitive space to launch in.
Who hunted Balzac?
Balzac was hunted by Ruggiero Vincenzo. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Want to see how Balzac stacked up against nearby launches in real time? Check out the live launch dashboard for upvote speed charts, proximity comparisons, and more analytics.
Ruggiero Vincenzo