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AdTrigger.io
Ad automation triggered by weather, live sport & more coming
AdTrigger pauses, enables, or adjusts budget on Google Ads campaigns when real-world conditions hit (live sports and weather). Rules check as often as every minute, compound with AND/OR, and every action is logged with its trigger reason. AI Analysis reads your account and recommends rules — one free run in every account. Built by a solo founder for marketers who babysit event-sensitive spend. All signups get PH bonus: World Cup live-match data access. Email [email protected]
Hi Product Hunt 👋 solo founder here.
Two nights ago during the World Cup quarter-final, a rule I'd set up enabled an ad group within 60 seconds of Norway scoring, paused it when England equalized, and caught the VAR-disallowed goal in between — logged in the audit trail, untouched by me while I sat and enjoyed the game.
That's the job AdTrigger exists to do: the work babysitting marketers still do by hand during live sports, storms, and market swings.You set a rule once — "when X is true, do Y to this campaign or ad group" — and AdTrigger watches the data and executes on Google Ads (working on meta ads).
Data sources today: live sports scores and weather, checked as often as every minute — more engines are on the roadmap. Conditions compound with AND/OR, and every action lands in an audit log with the trigger reason, so "why did this pause at 9:47pm?" always has an answer. No duct-taped Zapier flow to maintain.
What it deliberately isn't: bid management, attribution, A/B testing, or creative. It's a trigger engine. If your spend has no correlation with real-world events, it won't help you — and I'd rather tell you that now.If you don't know where to start, you don't have to start from a blank canvas: the built-in AI Analysis reads your campaign structure and recommends the rules worth setting up.
Every account gets one free run, including free accounts.There's a free plan to try it, paid starts at $25/mo, and I'm onboarding every signup personally right now, so rough edges get fixed fast.And a launch-day thank-you: everyone who signs up from
Product Hunt gets free access to the soccer World Cup live-match data (normally on the $199 plan) — email [email protected] after you sign up and I'll switch it on your account personally. The semifinals are July 14–15; set a rule in the morning and watch it fire that night.
A question for the comments: what real-world event moves your ad performance that you're still reacting to by hand? That list will become my roadmap.
Really cool idea, especially for sports and weather-based ads. What happens if something changes right after the trigger, like a goal being overturned?
I definitely like the concept behind this - congratulations. And sports and weather are great triggers to build from. What other triggers do you have in the pipeline? Stock market certainly seems like a good one to include. Plus (similar) money exchange markets. My only comment is there seems to be a significant jump in price between Agency and Enterprise. Would be useful to understand exactly what is offered in that plan... because the "every minute" refresh feels important for a sports related campaign. But the pricing feels quite painful! One last question... do the ad providers (Meta/Google etc) respond quickly enough to ensure that the wrong ads aren't cached when sport scores change?
About AdTrigger.io on Product Hunt
“Ad automation triggered by weather, live sport & more coming”
AdTrigger.io was submitted on Product Hunt and earned 23 upvotes and 7 comments, placing #19 on the daily leaderboard. AdTrigger pauses, enables, or adjusts budget on Google Ads campaigns when real-world conditions hit (live sports and weather). Rules check as often as every minute, compound with AND/OR, and every action is logged with its trigger reason. AI Analysis reads your account and recommends rules — one free run in every account. Built by a solo founder for marketers who babysit event-sensitive spend. All signups get PH bonus: World Cup live-match data access. Email [email protected]
AdTrigger.io was featured in Marketing (466k followers), Advertising (29.7k followers) and Marketing automation (4k followers) on Product Hunt. Together, these topics include over 83.3k products, making this a competitive space to launch in.
Who hunted AdTrigger.io?
AdTrigger.io was hunted by Shaun Gouws. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
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Shaun Gouws