Real-time benchmarks for performance marketing KPIs like ROAS, CPA, CPM and CTR. DTC companies and agencies use us to see how they stack up to peers, find metrics to optimize and answer questions like "was this spike in CPM due to my ad or the market?".
About Varos on Product Hunt
“Benchmark your paid marketing KPIs in real-time”
Varos launched on Product Hunt on August 2nd, 2021 and earned 140 upvotes and 28 comments, placing #10 on the daily leaderboard. Real-time benchmarks for performance marketing KPIs like ROAS, CPA, CPM and CTR. DTC companies and agencies use us to see how they stack up to peers, find metrics to optimize and answer questions like "was this spike in CPM due to my ad or the market?".
On the analytics side, Varos competes within Analytics, Marketing, Growth Hacking and Advertising — topics that collectively have 814.1k followers on Product Hunt. The dashboard above tracks how Varos performed against the three products that launched closest to it on the same day.
Who hunted Varos?
Varos was hunted by Kat Manalac. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Varos including community comment highlights and product details, visit the product overview.
Kat Manalac