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Squario
The CRM and operations platform for SMEs
All-in-one operations platform for SMEs: CRM and pipeline, scoping and proposals, projects, time, budgets, expenses and dashboards, with an AI assistant and an MCP server.
For the past few years, my co-founder Mathieu and I ran an agency building custom software for small businesses. After dozens of projects, we noticed something: we kept building the same thing over and over. A CRM, a pipeline, some dashboards, a few custom objects… all slightly different, all replacing the same messy spreadsheets.
Every client told us the same thing: "Our business is too specific for a standard tool." And honestly, they were right. HubSpot or Salesforce felt too generic, too heavy, or too expensive to configure. So they stayed on Excel.
So we asked ourselves: what if the CRM configured itself around your business?
That's Squario.
👉 Paste your website URL
👉 Our AI analyzes your business and asks you a few questions
👉 In about 7 minutes, you get a CRM built for how you actually work: pipelines, custom objects, dashboards, roles
Then everything lives in one workspace, from lead to margin:
• An MCP server, so you can use Squario directly from Claude or ChatGPT
It took us about a year to build. This is my first SaaS, and I'm learning a ton along the way, so I'd genuinely love your feedback:
1. Did the onboarding actually understand your business? What did it get wrong?
2. What's the first thing you'd need to switch from your current setup?
3. Is anything confusing in the first 10 minutes?
🎁 Launch offer for the Product Hunt community: HUNT49. There's also a free plan if you just want to explore.
I'll be here all day answering every comment. Thanks for checking it out 🙏
About Squario on Product Hunt
“The CRM and operations platform for SMEs”
Squario was submitted on Product Hunt and earned 6 upvotes and 3 comments, placing #38 on the daily leaderboard. All-in-one operations platform for SMEs: CRM and pipeline, scoping and proposals, projects, time, budgets, expenses and dashboards, with an AI assistant and an MCP server.
On the analytics side, Squario competes within Artificial Intelligence, Business and CRM — topics that collectively have 494.4k followers on Product Hunt. The dashboard above tracks how Squario performed against the three products that launched closest to it on the same day.
Who hunted Squario?
Squario was hunted by Sacha Dos Santos Almeida. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Squario including community comment highlights and product details, visit the product overview.
Sacha Dos Santos Almeida
Hey Product Hunt 👋
I'm Sacha, co-founder of Squario.
For the past few years, my co-founder Mathieu and I ran an agency building custom software for small businesses. After dozens of projects, we noticed something: we kept building the same thing over and over. A CRM, a pipeline, some dashboards, a few custom objects… all slightly different, all replacing the same messy spreadsheets.
Every client told us the same thing: "Our business is too specific for a standard tool." And honestly, they were right. HubSpot or Salesforce felt too generic, too heavy, or too expensive to configure. So they stayed on Excel.
So we asked ourselves: what if the CRM configured itself around your business?
That's Squario.
👉 Paste your website URL
👉 Our AI analyzes your business and asks you a few questions
👉 In about 7 minutes, you get a CRM built for how you actually work: pipelines, custom objects, dashboards, roles
Then everything lives in one workspace, from lead to margin:
• Scopify: AI-generated commercial proposals
• Advanced automations (triggers, conditions, webhooks)
• Squaria, our built-in AI assistant
• An MCP server, so you can use Squario directly from Claude or ChatGPT
It took us about a year to build. This is my first SaaS, and I'm learning a ton along the way, so I'd genuinely love your feedback:
1. Did the onboarding actually understand your business? What did it get wrong?
2. What's the first thing you'd need to switch from your current setup?
3. Is anything confusing in the first 10 minutes?
🎁 Launch offer for the Product Hunt community: HUNT49. There's also a free plan if you just want to explore.
I'll be here all day answering every comment. Thanks for checking it out 🙏