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Spotlight
AI visibility audits for websites — spot gaps, get fixes
Spotlight crawls your site and maps the buyer questions your content should answer. It then runs those questions through AI systems with grounded search and checks whether you get cited — or a competitor does instead. The dashboard shows you which intents your pages cover strongly, which are weak, and which are missing entirely. For each gap, it surfaces the pages being cited instead and gives you specific recommendations to fix them.
At some point I started checking AI answers instead of just search rankings — and kept finding that pages with solid traffic simply weren't showing up. Competitors with weaker sites (keywords and traffic) were getting cited instead. The analytics looked fine. The loss was invisible.
Then it clicked: AI agents are answering your product queries without sending any traffic at all.
Keywords are dead. Web traffic alone is not the signal anymore. [Read More]
That gap is what Spotlight is built around.
The problem: A page can rank #1, get traffic, and still be completely absent from every AI answer in your category. No click fires when ChatGPT cites a competitor instead of you. Your analytics look fine. The loss is invisible.
The solution: Spotlight audits your AI visibility — what you're getting cited for, where competitors are beating you, and what to fix.
Here's what it does:
- Crawl & intent map — crawls your site and surfaces the buyer questions your content should answer - Citation tracking — runs those questions through AI with grounded search and records who gets cited - Gap diagnosis — shows which intents you cover well, which are weak, which are missing entirely - Competitor view — surfaces the pages being cited instead of yours - Site widget — embeddable search/chat built on the same index, think how Gemini is embedded in Google products
Especially useful for content teams, SEO operators, and founders who suspect their pages aren't showing up in AI answers — but have no way to measure it.
Happy to hear what resonates, what doesn’t, and where you’d take it.
About Spotlight on Product Hunt
“AI visibility audits for websites — spot gaps, get fixes”
Spotlight was submitted on Product Hunt and earned 3 upvotes and 1 comments, placing #71 on the daily leaderboard. Spotlight crawls your site and maps the buyer questions your content should answer. It then runs those questions through AI systems with grounded search and checks whether you get cited — or a competitor does instead. The dashboard shows you which intents your pages cover strongly, which are weak, and which are missing entirely. For each gap, it surfaces the pages being cited instead and gives you specific recommendations to fix them.
On the analytics side, Spotlight competes within SEO and Artificial Intelligence — topics that collectively have 503.7k followers on Product Hunt. The dashboard above tracks how Spotlight performed against the three products that launched closest to it on the same day.
Who hunted Spotlight?
Spotlight was hunted by Sooraj Sanker. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Spotlight including community comment highlights and product details, visit the product overview.
Sooraj Sanker
Hey PH 👋
At some point I started checking AI answers instead of just search rankings — and kept finding that pages with solid traffic simply weren't showing up. Competitors with weaker sites (keywords and traffic) were getting cited instead. The analytics looked fine. The loss was invisible.
Then it clicked: AI agents are answering your product queries without sending any traffic at all.
Keywords are dead. Web traffic alone is not the signal anymore. [Read More]
That gap is what Spotlight is built around.
The problem: A page can rank #1, get traffic, and still be completely absent from every AI answer in your category. No click fires when ChatGPT cites a competitor instead of you. Your analytics look fine. The loss is invisible.
The solution: Spotlight audits your AI visibility — what you're getting cited for, where competitors are beating you, and what to fix.
Here's what it does:
- Crawl & intent map — crawls your site and surfaces the buyer questions your content should answer
- Citation tracking — runs those questions through AI with grounded search and records who gets cited
- Gap diagnosis — shows which intents you cover well, which are weak, which are missing entirely
- Competitor view — surfaces the pages being cited instead of yours
- Site widget — embeddable search/chat built on the same index, think how Gemini is embedded in Google products
Especially useful for content teams, SEO operators, and founders who suspect their pages aren't showing up in AI answers — but have no way to measure it.
Happy to hear what resonates, what doesn’t, and where you’d take it.