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Shorty

Like Cursor But For Marketing

Automate Your Distribution. Create viral TikTok and Reels for your product with our AI Avatars and Hooks. Enter product link or description β†’ get 300+ viral videos at once. Our iOS app is dedicated to founders, indie hackers, business owners, and more.

Top comment

Hey everyone πŸ‘‹


πŸš€ I am very excited to share our new project!

First, some context: we recently built @Spellar AI and @Subtitly – solid products with great quality and good metrics, but...

Like many founders, we faced the classic distribution challenges:
β€’ Struggled to find good ad targeting specialists
β€’ Social media? Time-consuming with low ROI
β€’ Community building? Great but slow (2k active members took forever)

Then @rustem_kzk1 dropped some wisdom:

We make apps fast.
Usually in 6 days.
They make money.
Let's make something cool.

Key points: idea, onboarding, @adapty magic.
If purchases are consistent, focus on improving the product itself.


While promoting other products through TikTok creators, we noticed some patterns:
β€’ They're expensive πŸ’Έ
β€’ Miss deadlines ⏰
β€’ Deliver inconsistent quality
β€’ Hard to find reliable ones
β€’ They need work-life balance πŸ’…

Initially thought: "Let's build an Upwork for TikTokers."
But wait... it's 2025! Why not leverage AI?!

πŸ“Š From our experience, high conversion comes from:
β€’ As I call it Escort-style content
β€’ Success stories
β€’ Relatable content
β€’ Quality hooks with eye-catching text overlays

Also, amount of posting is crucial – lost count of our accounts on platforms. Imagine – each account needs 2-3 daily videos.

πŸ€– So here's what we're building: Imagine 300+ AI avatars ready to represent your product 24/7, generating hundreds of videos in minutes without production!

Cheers πŸ₯‚

About Shorty on Product Hunt

β€œLike Cursor But For Marketing”

Shorty launched on Product Hunt on March 18th, 2025 and earned 334 upvotes and 79 comments, placing #6 on the daily leaderboard. Automate Your Distribution. Create viral TikTok and Reels for your product with our AI Avatars and Hooks. Enter product link or description β†’ get 300+ viral videos at once. Our iOS app is dedicated to founders, indie hackers, business owners, and more.

On the analytics side, Shorty competes within Marketing, Artificial Intelligence and Photo & Video β€” topics that collectively have 930.8k followers on Product Hunt. The dashboard above tracks how Shorty performed against the three products that launched closest to it on the same day.

Who hunted Shorty?

Shorty was hunted by Artem Konovalov πŸ’Ž. A β€œhunter” on Product Hunt is the community member who submits a product to the platform β€” uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.

For a complete overview of Shorty including community comment highlights and product details, visit the product overview.