AI agents that demo, onboard, and support your product
Primer agents are experts on your product and give live, personalized walkthroughs like your best team member – from sales to support – but in any language, 24/7. We founded Primer on a simple belief: every product should come with an expert on tap.
We’re building AI agents that make any product self-selling and self-guiding – our agents become experts in your product and have the ability to demo, onboard, and help users by giving real-time, personalized product walkthroughs.
The Problem
Users encounter friction at every stage of their journey:
Prospects want to see your product now, not wait days for a scheduled demo
New users struggle to find value and churn before they experience what makes your product great
Existing customers get blocked by questions that could be answered instantly
The root issue: help shouldn't require scheduling, digging through documentation, or waiting for business hours. The best time for guidance is always right now, while someone actively needs it.
Not a chatbot reading from docs. Not a static demo recording. A guide that can directly show how to use your product and understands both your product and your user's specific needs.
We think this is where websites are headed – shifting from static landing pages and help centers to interactive, conversational experiences.
Where Primer Adds Value
Campaigns & launches: Convert traffic spikes in real-time
Outbound: Add a link to an instant, personalized demo in every DM or email
Always-on sales: Capture international leads and weekend traffic while you sleep
Support & onboarding: Let Primer handle product education and support so your team can focus on shipping features and growth
For our early users, we've already seen Primer passively multiply the number of demos from their landing pages by up to 10x – while helping users learn how to get the most out of a product.
Creating a Primer agent takes just minutes. Upload a sample demo video and add context about your product. Primer learns your pitch – it studies how your best salespeople demo and adapts their approach. It can fill the shoes of sales, ops, product, eng, and other stakeholders you would usually loop in with prospects.
You stay in control: Set objectives, qualification criteria, and even promotions or closing tactics.
Create your Primer agent in minutes. We'd love to see what you build with it!
“AI agents that demo, onboard, and support your product”
Primer launched on Product Hunt on November 10th, 2025 and earned 125 upvotes and 10 comments, placing #10 on the daily leaderboard. Primer agents are experts on your product and give live, personalized walkthroughs like your best team member – from sales to support – but in any language, 24/7. We founded Primer on a simple belief: every product should come with an expert on tap.
On the analytics side, Primer competes within Sales, Growth Hacking and Artificial Intelligence — topics that collectively have 637.2k followers on Product Hunt. The dashboard above tracks how Primer performed against the three products that launched closest to it on the same day.
Who hunted Primer?
Primer was hunted by Garry Tan. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Primer including community comment highlights and product details, visit the product overview.
Garry Tan
Hey Product Hunters 👋
We’re building AI agents that make any product self-selling and self-guiding – our agents become experts in your product and have the ability to demo, onboard, and help users by giving real-time, personalized product walkthroughs.
The Problem
Users encounter friction at every stage of their journey:
Prospects want to see your product now, not wait days for a scheduled demo
New users struggle to find value and churn before they experience what makes your product great
Existing customers get blocked by questions that could be answered instantly
The root issue: help shouldn't require scheduling, digging through documentation, or waiting for business hours. The best time for guidance is always right now, while someone actively needs it.
Not a chatbot reading from docs. Not a static demo recording. A guide that can directly show how to use your product and understands both your product and your user's specific needs.
We think this is where websites are headed – shifting from static landing pages and help centers to interactive, conversational experiences.
Where Primer Adds Value
Campaigns & launches: Convert traffic spikes in real-time
Outbound: Add a link to an instant, personalized demo in every DM or email
Always-on sales: Capture international leads and weekend traffic while you sleep
Support & onboarding: Let Primer handle product education and support so your team can focus on shipping features and growth
For our early users, we've already seen Primer passively multiply the number of demos from their landing pages by up to 10x – while helping users learn how to get the most out of a product.
You can watch a quick overview video or test it live at startprimer.com.
How It Works
Creating a Primer agent takes just minutes. Upload a sample demo video and add context about your product. Primer learns your pitch – it studies how your best salespeople demo and adapts their approach. It can fill the shoes of sales, ops, product, eng, and other stakeholders you would usually loop in with prospects.
You stay in control: Set objectives, qualification criteria, and even promotions or closing tactics.
Create your Primer agent in minutes. We'd love to see what you build with it!
Would love to hear your feedback!
Email: [email protected]