76% of purchases from Instagram Shoppable Posts are abandoned before sale. OneTap reduces abandoned sales by making the buying process 10x easier. It's literally one tap to buy via Apple/Android Pay.
About OneTap on Product Hunt
“Purchase anything on Instagram with one tap”
OneTap launched on Product Hunt on March 20th, 2019 and earned 187 upvotes and 25 comments, earning #3 Product of the Day. 76% of purchases from Instagram Shoppable Posts are abandoned before sale. OneTap reduces abandoned sales by making the buying process 10x easier. It's literally one tap to buy via Apple/Android Pay.
On the analytics side, OneTap competes within Social Media, Marketing, Photography and E-Commerce — topics that collectively have 735.6k followers on Product Hunt. The dashboard above tracks how OneTap performed against the three products that launched closest to it on the same day.
Who hunted OneTap?
OneTap was hunted by Ewan Collinge. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of OneTap including community comment highlights and product details, visit the product overview.
Ewan Collinge