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MetricClue

Calculate ROAS, break-even targets and ad contribution

MetricClue helps advertisers connect ROAS with order costs. Calculate break-even ROAS, maximum CPA and contribution targets with visible formulas, then compare a temporary scenario baseline. Campaign contribution is calculated only after you confirm that the order economics match your campaign. Free to use, with no account or file upload. Calculations stay in your browser. Includes practical reporting checklists and illustrative examples.

Top comment

MetricClue is a free tool for advertisers who want to understand what a ROAS number leaves after costs. It combines campaign ROAS with a separate order-cost model, explicit contribution targets, visible formulas and a temporary comparison baseline. The two models are only combined when you confirm that their assumptions match. No account or file upload is needed, and calculations run in the browser. Examples are illustrative; the tool does not claim to measure causal lift or guarantee profitability. I would welcome feedback on which cost assumptions or reporting checks would make this more useful in your workflow.

About MetricClue on Product Hunt

Calculate ROAS, break-even targets and ad contribution

MetricClue was submitted on Product Hunt and earned 0 upvotes and 1 comments, placing #10 on the daily leaderboard. MetricClue helps advertisers connect ROAS with order costs. Calculate break-even ROAS, maximum CPA and contribution targets with visible formulas, then compare a temporary scenario baseline. Campaign contribution is calculated only after you confirm that the order economics match your campaign. Free to use, with no account or file upload. Calculations stay in your browser. Includes practical reporting checklists and illustrative examples.

On the analytics side, MetricClue competes within Marketing and Advertising — topics that collectively have 498.5k followers on Product Hunt. The dashboard above tracks how MetricClue performed against the three products that launched closest to it on the same day.

Who hunted MetricClue?

MetricClue was hunted by Annikki Jarvinen. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.

For a complete overview of MetricClue including community comment highlights and product details, visit the product overview.