Marketing agents that know your code for better messaging
Marketing agents that understand your code. Layers generates a growth plan and helps run it - content, social posting, ads, and insights - so you can keep building while users come in
For nearly 30 years, I’ve built product after product - shipped them, launched them, celebrated them.
And I know that feeling.
Launch day: 🚀 You’re on top of the world. Finally, your product is live. You know people will love it.
The next morning: 📉 Zero users. No installs. No signups. Just… silence.
It feels like getting punched in the stomach.
So we built Layers.
Layers is the easiest way to turn your code into customers.
The name Layers is deliberate. Every marketing tactic and playbook is a layer:
Some long-lived (Google Ads, Meta)
Some opportunistic (UGC waves, Shorts trends)
Some deeply technical (SDKs, attribution, data loops)
The only constant is that there will always be new layers to try.
Instead of handing you a marketing plan and saying “good luck”…
We act.
How Layers Works 🚀
🔗 Connect your GitHub (optional, but powerful) We analyze what you built, who it’s for, your tone, aesthetic, ICP - automatically.
🎯 We recommend a stack of “Layers” Not a vague strategy - a set of actions tailored to your product.
⚙️ We execute With your permission, we:
Research and generate content
Distribute to TikTok, Instagram, and soon YouTube Shorts, X, Reddit and more
Analyze performance & extract insights
Feed that data back into future content
📈 When content wins, we scale it Our agent Elle (your CMO) suggests next steps. Stay in the loop as much as you want. As you build trust, you can defer decision making at a granular level, if you choose to. Elle is available on the web and through iMessage/SMS.
Paid
When the time is right, we’ll suggest that we launch & optimize ads for you across:
Meta
TikTok
Apple Search Ads
Google
Or skip ahead and activate ads on day 1.
🎥 Need UGC? A couple clicks is all it takes. We source, manage, and optimize creators for you.
🧠 If GitHub is connected, we go deeper
PRs for ad network SDK integrations
Attribution tracking setup
Closed-loop performance optimization
For every layer, you’re always in control.
Who Is Layers For?
Indie hackers
Mobile app builders
SaaS founders
Developers who want distribution but hate marketing
If you love building but don’t love pulling marketing levers - this is for you.
We’re on a Mission
We want to solve that emotional roller coaster developers face, once and for all.
Not every product will succeed.
But every developer deserves a real shot.
Layers exists to give you that shot.
We’re live today and would love your feedback.
Ask me anything - about ad tech, Snap, SDKs, growth loops, UGC, attribution, or the ugly emotional side of launching.
Let’s turn code into customers. 🚀
About Layers on Product Hunt
“Marketing agents that know your code for better messaging”
Layers launched on Product Hunt on February 17th, 2026 and earned 205 upvotes and 47 comments, placing #5 on the daily leaderboard. Marketing agents that understand your code. Layers generates a growth plan and helps run it - content, social posting, ads, and insights - so you can keep building while users come in
On the analytics side, Layers competes within Marketing automation and Vibe coding — topics that collectively have 4.2k followers on Product Hunt. The dashboard above tracks how Layers performed against the three products that launched closest to it on the same day.
Who hunted Layers?
Layers was hunted by Ben Lang. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Layers including community comment highlights and product details, visit the product overview.
Ben Lang
Hey Product Hunt 👋
I’m Mike Khristo, founder of Layers.
I’ve been coding since the 90s.
For nearly 30 years, I’ve built product after product - shipped them, launched them, celebrated them.
And I know that feeling.
Launch day:
🚀 You’re on top of the world.
Finally, your product is live.
You know people will love it.
The next morning:
📉 Zero users.
No installs.
No signups.
Just… silence.
It feels like getting punched in the stomach.
So we built Layers.
Layers is the easiest way to turn your code into customers.
The name Layers is deliberate. Every marketing tactic and playbook is a layer:
Some long-lived (Google Ads, Meta)
Some opportunistic (UGC waves, Shorts trends)
Some deeply technical (SDKs, attribution, data loops)
The only constant is that there will always be new layers to try.
Instead of handing you a marketing plan and saying “good luck”…
We act.
How Layers Works 🚀
🔗 Connect your GitHub (optional, but powerful)
We analyze what you built, who it’s for, your tone, aesthetic, ICP - automatically.
🎯 We recommend a stack of “Layers”
Not a vague strategy - a set of actions tailored to your product.
⚙️ We execute
With your permission, we:
Research and generate content
Distribute to TikTok, Instagram, and soon YouTube Shorts, X, Reddit and more
Analyze performance & extract insights
Feed that data back into future content
📈 When content wins, we scale it
Our agent Elle (your CMO) suggests next steps. Stay in the loop as much as you want. As you build trust, you can defer decision making at a granular level, if you choose to. Elle is available on the web and through iMessage/SMS.
Paid
When the time is right, we’ll suggest that we launch & optimize ads for you across:
Meta
TikTok
Apple Search Ads
Google
Or skip ahead and activate ads on day 1.
🎥 Need UGC?
A couple clicks is all it takes.
We source, manage, and optimize creators for you.
🧠 If GitHub is connected, we go deeper
PRs for ad network SDK integrations
Attribution tracking setup
Closed-loop performance optimization
For every layer, you’re always in control.
Who Is Layers For?
Indie hackers
Mobile app builders
SaaS founders
Developers who want distribution but hate marketing
If you love building but don’t love pulling marketing levers - this is for you.
We’re on a Mission
We want to solve that emotional roller coaster developers face, once and for all.
Not every product will succeed.
But every developer deserves a real shot.
Layers exists to give you that shot.
We’re live today and would love your feedback.
Ask me anything - about ad tech, Snap, SDKs, growth loops, UGC, attribution, or the ugly emotional side of launching.
Let’s turn code into customers. 🚀