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Koecle
Reach the insight people can't put into words
Most AI interviewers parrot a script or won't stop digging. Koecle was built by design researchers to interview the way one would. It picks up the exact word you used, paces its follow-ups, and pushes deeper only when the moment's right, until it reaches the insight people can't put into words. Your interviewee just opens a link, no account. Then one conversation becomes an insight report, a 1-on-1 brief they control, or a cross-interview analysis.
I spent more than ten years doing design research, interviewing people to reach what they actually mean. Koecle is that instinct moved into an AI. You send someone a link, they talk, and one conversation turns into an insight report or the groundwork for a 1-on-1.
I didn't build it to be another efficiency tool. The AI handles the fact-gathering so a person can put their focus into the part that really matters, the careful work of shaping it.
It's day one and it's far from finished, so I'd genuinely rather hear where it breaks. If you try it, tell me the moment it felt like a real interview and the moment it felt like a bot. Both help.
If you want the personal side, I wrote a longer piece on the six years that led here and why I moved this know-how into an AI. It's more founder story than product tour:
But the thing that helps most is trying it and telling me where it breaks.
About Koecle on Product Hunt
“Reach the insight people can't put into words”
Koecle was submitted on Product Hunt and earned 9 upvotes and 3 comments, placing #69 on the daily leaderboard. Most AI interviewers parrot a script or won't stop digging. Koecle was built by design researchers to interview the way one would. It picks up the exact word you used, paces its follow-ups, and pushes deeper only when the moment's right, until it reaches the insight people can't put into words. Your interviewee just opens a link, no account. Then one conversation becomes an insight report, a 1-on-1 brief they control, or a cross-interview analysis.
On the analytics side, Koecle competes within User Experience, Artificial Intelligence and Human Resources — topics that collectively have 842.5k followers on Product Hunt. The dashboard above tracks how Koecle performed against the three products that launched closest to it on the same day.
Who hunted Koecle?
Koecle was hunted by Yuki Shinohara. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Koecle including community comment highlights and product details, visit the product overview.
Yuki Shinohara
Hi Product Hunt. I'm Yuki, the maker.
I spent more than ten years doing design research, interviewing people to reach what they actually mean. Koecle is that instinct moved into an AI. You send someone a link, they talk, and one conversation turns into an insight report or the groundwork for a 1-on-1.
I didn't build it to be another efficiency tool. The AI handles the fact-gathering so a person can put their focus into the part that really matters, the careful work of shaping it.
It's day one and it's far from finished, so I'd genuinely rather hear where it breaks. If you try it, tell me the moment it felt like a real interview and the moment it felt like a bot. Both help.
Free to start: https://koecle.com
If you want the personal side, I wrote a longer piece on the six years that led here and why I moved this know-how into an AI. It's more founder story than product tour:
https://yukishinohara.substack.com/p/design-research-know-how-moved-into
But the thing that helps most is trying it and telling me where it breaks.