This product was not featured by Product Hunt yet. It will not be visible on their landing page and won't be ranked (cannot win product of the day regardless of upvotes).
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Essel
Automate your SEO, while you build your product.
Essel is the autonomous AI SEO engine that researches your business, finds high-impact keyword opportunities, writes production-ready content, publishes it to your website, and continuously improves it over time. Unlike AI writing tools, Essel owns the entire SEO workflow from research and content strategy to publishing and optimisation, so founders and small teams can grow organic traffic without hiring an SEO team or managing dozens of tools. Ship your product while Essel ships your SEO.
👋 Hey Product Hunt!
Essel started because of a problem we kept running into ourselves.
While working at UIX Labs, we were managing SEO for multiple products. Every product needed keyword research, competitor analysis, content planning, writing, optimization, publishing, and constant updates. AI writers helped us generate content faster, but everything else was still manual. As we took on more products, it became harder and harder to keep up.
One day we asked ourselves, why are we still doing all of this by hand?
Instead of building another AI writing tool, we started building an internal system that could do the work for us. It researched topics, understood our products, planned content, wrote articles, scored them for SEO, and published them. We built it simply because we needed it.
After using it across our own products, the results were better than we expected. We were publishing more consistently, spending far less time on repetitive work, and could focus on building instead of managing SEO.
That was the moment we realized this wasn't just our problem. Every small team wants organic growth, but very few have the time to execute SEO consistently.
So we decided to turn our internal tool into Essel.
We're launching today because we want to put it in the hands of more builders and learn from the community. We'd genuinely love your feedback, whether it's about the product, the idea, or something we can improve.
Thanks for checking out Essel. I'll be here all day to answer questions and would love to hear what you think. ❤️
About Essel on Product Hunt
“Automate your SEO, while you build your product.”
Essel was submitted on Product Hunt and earned 15 upvotes and 11 comments, placing #38 on the daily leaderboard. Essel is the autonomous AI SEO engine that researches your business, finds high-impact keyword opportunities, writes production-ready content, publishes it to your website, and continuously improves it over time. Unlike AI writing tools, Essel owns the entire SEO workflow from research and content strategy to publishing and optimisation, so founders and small teams can grow organic traffic without hiring an SEO team or managing dozens of tools. Ship your product while Essel ships your SEO.
On the analytics side, Essel competes within Writing, SEO and Artificial Intelligence — topics that collectively have 570.9k followers on Product Hunt. The dashboard above tracks how Essel performed against the three products that launched closest to it on the same day.
Who hunted Essel?
Essel was hunted by Kunal Yadav. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Essel including community comment highlights and product details, visit the product overview.
Kunal Yadav