Thank you @adityavsc for hunting us today!
Hi everyone, I'm Prateek, one of the co-creators of Glu AI 👋
When we started solving customer churn in 2016, we didn't even know about terms like CAC, LTV, and were complete outsiders to marketing as an industry. I was fresh out of college.
Over the years, while working with over 100+ consumer internet brands and having an amazing set of backers like Paradigm Shift Capital, Pentathlon, SmartStart, Better Capital, Techstars, and a strong roster of angels.
In our quest to truly simplify the daily workflows of a Product Manager - we kept on launching new offerings, starting with Churn Prediction, then realized that predictions alone aren't enough - and marketers need marketing action recommendations, hence we built MARS.
We soon realized that all the marketing actions, esp for mobile apps are sent as Push Notifications - which can be annoying and spammy , the same case applies to Whatsapp/SMS. No one likes intrusive comms. 🤷♀️
We started researching popular apps like Duolingo, Snapchat, Robinhood, and Google Pay to name a few - these brands have addictive user experience - and a common thread is using game mechanics to keep their users hooked aka Gamification.
If Gamification is so powerful, why isn't everyone doing - 2 key problems:
1️⃣ Brands don't know where to begin - should they use a Streak vs a Quest
2️⃣ Experimentation is messy - each update to an existing program requires a team of engineers, designers, PMs + a lot of time for 1 iteration.
Soon, we launched CustomerGlu in 2020 - a Gamification-led Growth platform, where PMs can create and manage Gamification experiments from pre-designed templates, and launch them on their own, without app updates or any code changes.
Even with a DIY and easy platform - it'd still take 2-3 days to create 1 campaign, as it'd require copywriters for content and designers for theme/assets.
Today, we're launching Glu AI - which takes care of generating a production-grade template with just a text prompt, all of this without copywriters and designers; returning the control back to PMs.
This wouldn't have been possible without a well-seasoned team - big thanks to all the makers.
We can't wait to see what you create today with Glu AI. Go to the site and give it a try - doesn't require a login/credit card.
Do share what you create with Glu AI in the comments below 👇
Do you think Push Notifications are spammy?
About Glu AI on Product Hunt
“Launch in-app streaks, quizzes and more in 60 secs”
Glu AI launched on Product Hunt on July 27th, 2023 and earned 415 upvotes and 147 comments, earning #2 Product of the Day. Glu AI converts a text prompt into a beautiful gamification campaign to drive user engagement and retention.
On the analytics side, Glu AI competes within User Experience, Marketing and Artificial Intelligence — topics that collectively have 1.3M followers on Product Hunt. The dashboard above tracks how Glu AI performed against the three products that launched closest to it on the same day.
Who hunted Glu AI?
Glu AI was hunted by Aditya. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Aditya