We're building Vireel, an AI platform that streamlines creating short-form videos for TikTok and Instagram, automating everything from product details to a polished video to enhance your brand's reach and save time.
Moritz here and I'm excited to introduce Vireel — the first AI video platform that creates publish-ready reels using dozens of viral formulas to help you grow your business.
🛣 Why I built Vireel?
Tiktok and IG reels are currently the best marketing hack to grow your business. But creating short-form videos was super hard for me. I tried a bunch of other tools like ArcAds and Icon but it was both super expensive and also time consuming because they still required me to do hours of video editing before I could publish. So I decided to put together a superteam and build my own!
🚀 Enter Vireel:
We've analyzed 1000's of viral videos to extract the formulas that work — then reverse engineered them directly into our creation tools. Think of it as having a viral video expert built into your editor.
✨ What makes Vireel different:
Proven viral formulas built-in — From attention grabbing avatar/veo3 hooks to faceless slideshows
Publish-ready Reels — Generate videos in seconds and just hit publish, no video editing needed
Infinite customization — Add unlimited scenes, product demos, veo3 hooks and more
Smart builder interface — No more timeline editing, just simple buttons even a 10-year old can use
📱 Perfect for:
Founders who need video content but can't spare 10+ hours a week
Agencies creating content at scale for multiple clients
Small business owners working with limited marketing budgets
Content creators that need to create many sponsor ads
We built Vireel because we believe every founder should have access to video marketing that works — without needing a film degree or a Fortune 500 budget. Your product deserves to be seen, and now it can be.
Would love to hear your thoughts! What's been your biggest video creation challenge as a founder?
-Moritz
About Vireel on Product Hunt
“AI Reels from Proven Viral Formulas”
Vireel launched on Product Hunt on August 8th, 2025 and earned 552 upvotes and 86 comments, earning #2 Product of the Day. We're building Vireel, an AI platform that streamlines creating short-form videos for TikTok and Instagram, automating everything from product details to a polished video to enhance your brand's reach and save time.
On the analytics side, Vireel competes within Artificial Intelligence, Social media marketing and Video — topics that collectively have 473.8k followers on Product Hunt. The dashboard above tracks how Vireel performed against the three products that launched closest to it on the same day.
Who hunted Vireel?
Vireel was hunted by Harsh Makadia. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Harsh Makadia
👋 Hey Product Hunt community!
Moritz here and I'm excited to introduce Vireel — the first AI video platform that creates publish-ready reels using dozens of viral formulas to help you grow your business.
🛣 Why I built Vireel?
Tiktok and IG reels are currently the best marketing hack to grow your business. But creating short-form videos was super hard for me. I tried a bunch of other tools like ArcAds and Icon but it was both super expensive and also time consuming because they still required me to do hours of video editing before I could publish. So I decided to put together a superteam and build my own!
🚀 Enter Vireel:
We've analyzed 1000's of viral videos to extract the formulas that work — then reverse engineered them directly into our creation tools. Think of it as having a viral video expert built into your editor.
✨ What makes Vireel different:
Proven viral formulas built-in — From attention grabbing avatar/veo3 hooks to faceless slideshows
Publish-ready Reels — Generate videos in seconds and just hit publish, no video editing needed
Infinite customization — Add unlimited scenes, product demos, veo3 hooks and more
Smart builder interface — No more timeline editing, just simple buttons even a 10-year old can use
📱 Perfect for:
Founders who need video content but can't spare 10+ hours a week
Agencies creating content at scale for multiple clients
Small business owners working with limited marketing budgets
Content creators that need to create many sponsor ads
We built Vireel because we believe every founder should have access to video marketing that works — without needing a film degree or a Fortune 500 budget. Your product deserves to be seen, and now it can be.
Would love to hear your thoughts! What's been your biggest video creation challenge as a founder?
-Moritz