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Birch
Smart Baby Registry
Add products from any store, and Birch's TrustScore tells you whether each item is actually worth it — scored across 50+ safety, quality, and sentiment signals. A universal registry backed by data, not ads. Convert unwanted gifts to cash. Get 5% back. Smart registry, that turns a prompt into a full registry. Free scheduled-delivery service!
Top comment
Hey Product Hunt 👋 I'm Jagrati, co-founder of Birch. We built the registry we wished we'd had. If you've ever made a baby registry, you know the feeling: forty browser tabs, a dozen "best of" lists that are really just affiliate rankings, and a creeping sense that you're guessing. Is this crib mattress actually safe, or just well-marketed? Do I need a wipe warmer, or is that upsell? Most registries are built to sell you more stuff. We wanted one built to help you choose the right stuff. So Birch does three things differently. It's universal. Add products from anywhere — Birch, Amazon, Target, boutique brands, wherever. One registry, one link for your friends and family. Gift-givers buy without getting bounced across ten sites. It's backed by data, not ads. This is the part I'm proudest of. Every product gets a TrustScore — a rating across 50+ signals covering safety standards, materials, real parent sentiment, and long-term value. When you add something to your registry, Birch tells you whether it's genuinely worth it before your family spends money on it. Not a wishlist. A registry that knows the difference between a must-have and a nice-to-have. It puts you in control. Schedule deliveries so everything arrives when you actually need it, not all at once into a nursery that isn't built yet. Convert unwanted gifts into cash or gift cards. Pool bigger items with group gifting. And you get 5% back on Birch-listed products, plus a completion discount on whatever's left. We're not the first curated registry, and I want to be upfront about that. What makes Birch different isn't "we picked some nice products" — it's that the curation is transparent and scored. You can see why something earned its place. No sponsored placements, no affiliate noise deciding what floats to the top. We're an early team of parents who got tired of the guesswork, and we're building this in the open. TrustScore is live and expanding, the Smart Registry builder lets you start in basically one sentence, and we've got a whole set of free tools around it pregnancy trackers, milestone logs, stage checklists because the registry is just the front door. I'd genuinely love this community's feedback. Especially: If you've built a baby registry, what made you want to throw your laptop across the room? What would make a safety score actually trustworthy to you? We think hard about this and want to get it right. What's the one product everyone told you to get that you never used? I'll be here all day answering everything. Thank you for taking a look — it means a lot to show this to you. With love, The Birch Team
About Birch on Product Hunt
“Smart Baby Registry”
Birch was submitted on Product Hunt and earned 0 upvotes and 3 comments, placing #147 on the daily leaderboard. Add products from any store, and Birch's TrustScore tells you whether each item is actually worth it — scored across 50+ safety, quality, and sentiment signals. A universal registry backed by data, not ads. Convert unwanted gifts to cash. Get 5% back. Smart registry, that turns a prompt into a full registry. Free scheduled-delivery service!
On the analytics side, Birch competes within User Experience, Artificial Intelligence and Tech — topics that collectively have 1.5M followers on Product Hunt. The dashboard above tracks how Birch performed against the three products that launched closest to it on the same day.
Who hunted Birch?
Birch was hunted by Jagrati Shringi. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
For a complete overview of Birch including community comment highlights and product details, visit the product overview.