Hey Product Hunters! 👋
It’s been a while!
I’m delighted to introduce Ariyh’s newest and most powerful Playbook yet.
(in collaboration with Stefano Puntoni from Wharton Business School).
🤔 The problem
Ecommerce businesses are usually decades behind the latest scientific evidence.
Even though they have one of the biggest opportunities to optimize using science
(e.g. product pages, descriptions, shipping, returns, reviews, promotions)
There is so much noise out there, that they rely on biased opinions, rehashed “$ecr€t tips to +997% sales”, or reinvent the wheel by running their own experiments from scratch.
This is absurd.
But nobody has time to keep up with the latest science. So I did that for you.
🎓 Turning science into practical recommendations
Over the past 3 years, I‘ve analyzed and summarized the latest, most useful, scientific research.
These have become 180+ practical 3min recommendations, which 20,000+ of you read every week (you can get them too - at no cost - just subscribe here).
But I want to help you get your business quickly up to speed. Enter: Ariyh’s Playbooks.
(Note: this Playbook is the 2nd in a series (after The Playbook of Pricing & Promotions)
📙 Ariyh’s Playbook of Ecommerce Optimization
Here’s what you get in the playbook:
1) 74 Ecommerce recommendations based on the latest science
2) Practical instructions on what to optimize and why, with examples
3) $2,200 and 1,200+ pages worth of research papers, summarized
Use it to get increased conversions, higher revenues per customer, and fewer product returns.
📖 The Science
You can analyze the research papers yourself, in scientific journals such as the Journal of Marketing or Marketing Science (and should, if there’s one you’re deep diving into).
But unless you are someone who reviews the 10,000+ marketing studies published each year, buys each one for $30+, and knows how to interpret academic research - you will have never heard of most of these techniques.
Special Product Hunt launch deal of 10% off for 48 hours.
Apply it to your Ecomm store and boost your revenue (if you don’t see a boost I’ll refund you).
Hope you’ll love it,
Thomas
About The Science Based Playbook of Ecommerce on Product Hunt
“Boost your profits using the latest scientific discoveries”
The Science Based Playbook of Ecommerce launched on Product Hunt on July 20th, 2023 and earned 118 upvotes and 37 comments, placing #18 on the daily leaderboard. 🎓 74 Ecommerce science-based recommendations 📈 Practical instructions on what to optimize and why 🧠 1,200+ pages worth of research, summarized
On the analytics side, The Science Based Playbook of Ecommerce competes within User Experience, Marketing and E-Commerce — topics that collectively have 868.7k followers on Product Hunt. The dashboard above tracks how The Science Based Playbook of Ecommerce performed against the three products that launched closest to it on the same day.
Who hunted The Science Based Playbook of Ecommerce?
The Science Based Playbook of Ecommerce was hunted by Thomas McKinlay. A “hunter” on Product Hunt is the community member who submits a product to the platform — uploading the images, the link, and tagging the makers behind it. Hunters typically write the first comment explaining why a product is worth attention, and their followers are notified the moment they post. Around 79% of featured launches on Product Hunt are self-hunted by their makers, but a well-known hunter still acts as a signal of quality to the rest of the community. See the full all-time top hunters leaderboard to discover who is shaping the Product Hunt ecosystem.
Reviews
The Science Based Playbook of Ecommerce has received 6 reviews on Product Hunt with an average rating of 5.00/5. Read all reviews on Product Hunt.
For a complete overview of The Science Based Playbook of Ecommerce including community comment highlights and product details, visit the product overview.
Thomas McKinlay